We have been studying consumers for over 15 years and have conducted consumer research in over 20 countries, but we are not a market research company. Marketites is a marketing firm that recognizes the importance of putting the consumer at the center of any brand. Our clients look to us to find new market segments, improve products, and develop marketing strategies for their product launches that are consumer centric. We use proprietary qualitative and quantitative consumer research methodologies to gather the non-obvious, but meaningful insights that our clients need to grow.
For companies willing to look, the customer has never been more visible. – HBR Oct 2016
Established companies have never had more access to consumers as they have now. Conducting consumer research and market research is essential to maintaining a competitive edge. Market research can uncover growth opportunities that may otherwise go unnoticed. .
Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer. – CMO.com May 2015
Market Research is essential to the launch of any startup. By basing their business and products on the consumer, startups can create a brand that people actually want and are willing to pay for.
Market Research Services
We conduct ethnographic research, 1:1 Interviews, Shopper Research, Packaging Research, and Focus Groups using various techniques designed to obtain the essence of the consumers and not lead them in ways that could negatively impact the project.
Our quantitative methods are the most sophisticated in the industry. They are based on years of research in the field of behavioral science. Behavior based research is more powerful than traditional methods that rely on conscious responses that are not correlated to purchase behavior.
We dive into databases and reports to give our clients the best information in their industry to hedge future trends and position them in the best possible way.
Marketites conducts thorough competitive research to keep our clients informed and help them make decisions to win in their space.